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The IAM (Institute of Advanced Motorists) is the UK’s largest independent road safety charity, dedicated to improving standards and safety in driving, motorcycling and cycling. Best known for the advanced test the IAM has more than 92,000 members and is supported by a local volunteer network of 200 groups in the UK and Ireland. We provide driver risk management solutions to businesses through our commercial arm, IAM Drive & Survive, and driver retraining through IAM Driver Retraining Academy.

In 2015 the topic of driver distraction has been in the media as never before. As the ‘connected car’ becomes a reality it is vital to ensure that the plethora of new features on our cars make a positive contribution to the reduction in death and injury. Human error remains the biggest cause of crashes and technology has to work with the grain of people’s lives and abilities if it is to truly enhance our safety performance. The completely driverless car is still some way off and in the meantime new technology continues to run well ahead of any attempts by regulators to catch up. This report from the experts at TRL summarises what we know about distraction and concludes by posing some key questions for safety experts.

This report for the Institute of Advanced Motorists (IAM) summarises recent research and knowledge from scientific studies about distracted driving. The report defines what it means to be ‘distracted’ when driving, discusses the impact of distraction on driver behaviour and safety, and what can be done to reduce distracted driving. The focus of distraction discussed here relates to how drivers engage with technology when driving.

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