Mobility as a Service, referred to as ‘MaaS’, represents the opportunity for all available public and private transport services to be integrated and bundled into a platform directly accessible by the individual travellers through their mobile devices, enabling door-to-door journey, with clear options on travel time, transport modes, and price, and centralising journey information, journey planning, service reservation, and payment.
This concept is challenging the traditional transport landscape with potential new players set to take a key customer-facing role going forward as MaaS operators, and existing roles and business models required to adapt.
The development of MaaS in Australia and New Zealand will likely be shaped by market opportunities. However, it will require strong public-sector leadership to develop integrated mobility strategy, understand and support the new business models MaaS implies, and assess and manage the impacts on existing services and legislation, including existing and planned public transport infrastructure and services.
Para más información, acceda a: https://austroads.com.au/publications/network/ap-r601-19