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The National Center for Strategic Transportation Policies, Investments and Decisions (NTC) at the University of Maryland has developed a smartphone app that can be personalized for individual users to provide real-time multimodal traveler information. The “incenTrip” technology has now been deployed in the Washington D.C. and Baltimore region. incenTrip leverages the latest big data, machine learning, and computing technologies to optimize and personalize traveler incentives to promote multimodal and shared mobility, off-peak travel, and smart routing/driving for reduced congestion, energy use and emissions in the
most cost-effective way.

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